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Principles of Marketing - Two-Year/Vo-Tech
 
Marketing: International Edition, 1/e

by Levens

Marketing: Defined, Explained, Applied revolutionizes the way students learn by offering them a textbook that is not written as a continuous narrative, but is instead broken down by topic and each topic is broken down into three sections: Defined, Explained, Applied.

ISBN-10: 0137013299 | ISBN-13: 9780137013296
Marketing: An Introduction, 1/e

by Harker/Brennan

Marketing: An Introduction is a creative concise treatment of the principles of the subject. Its focus is around activity based learning. It has a strong experiential teaching and learning flavour, with an emphasis on activities in class, and projects that students would be encouraged to complete.

ISBN-10: 0273713957 | ISBN-13: 9780273713951
Principles of Marketing Pack, 5/e

by Kotler/Armstrong/Wong/BurkWood

With global examples and completely up-to-date with the latest marketing techniques, Principles of Marketing looks at the major decisions that marketing managers face in their efforts to balance an organisation?s objectives and resources against needs and opportunities in the global marketplace.

ISBN-10: 0273743279 | ISBN-13: 9780273743279
Principles of Marketing with eBook and How to Write Essays and Assignments, 4/e

by Brassington

This comprehensive 4th edition combines the freshness that people love with new and updated cases and now it is set apart from other Principles texts with an unrivalled media package that is fully integrated with the book.

As well as a wealth of online resources, this text now comes packaged with a VitalSource eBook and a best-selling text on how to write essays and assignments, to further help your students with their self-study.

ISBN-10: 1848787146 | ISBN-13: 9781848787148
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