This up-to-date, engaging, accessible applied anthropology textbook presents a thorough yet balanced introduction to the field while specifically addressing a concern of immediate and practical importance to college students—choosing a career field.

Applied Anthropology: A Career-Oriented Approach effectively shows how anthropological ideas and techniques can be used in the real world. One reviewer describes this new text as “an unusually broad and very welcome breadth of perspective on applied anthropology…it will become the text of choice for both undergraduate and graduate courses in applied anthropology throughout the country. Gwynne covers all important topics thoroughly, clearly, and with illustrative details that bring core concepts alive for the reader.”